The Be.Re. (Beauty and Resistance) Project, promoted by GIOSEF Italy in collaboration with the Agropoli Cooperative and the MaeditActio Cooperative, aims to showcase the beauty and resilience of the Agro Aversano through an ambitious digitalization initiative. This project seeks to ensure the sustainability of both tangible and intangible assets in the region, while also attracting more tourists—particularly young people—to visit and experience firsthand what the area has to offer
The project objectives align with the overall goal of the call, which is to “support the use of digital technology across the entire value chain. These objectives include: using new technologies to make cultural content and the complexities related to the territory more accessible, particularly in terms of heritage perception and enhancing the quality of life through contemporary creativity; integrating active citizenship and inclusion into cultural access, especially in marginalized areas; promoting the digital renewal of cultural institutions, encouraging integration within collective dynamics, and supporting the inclusion of active citizenship in cultural access, particularly in marginalized regions; and advancing the technological maturity of the organizations involved in the project network through the experience itself.
The BE.RE. project aims to enhance the cultural and social heritage of the Agro Aversano, a region marked by organized crime yet also a symbol of resistance and rebirth. By digitizing confiscated assets and places of significant historical and cultural value, the project promotes responsible tourism and raises awareness of the culture of legality and the fight against the mafia, with a particular focus on young people. The goal is to make these sites accessible to both national and international audiences through innovative digital tools.
The project includes:
Purchase of PCs and tablets for coworking: To enhance the coworking activities at the “Il Paguro” Hostel, a set of technological devices will be purchased to support the educational, creative, and professional activities of young people, improving training and employment opportunities.
Interactive Web Portal: Creation of a digital platform with a 3D map and virtual tours to explore confiscated assets and tell the story of resistance in the area.
Interactive Documentary: A section of the portal will be dedicated to an interactive documentary on the history of the Casalesi Clan, using modern storytelling techniques to engage the audience.
Usability Testing: The platform will be tested with European youth, gathering feedback to improve the user experience.
Improvement of existing websites: Optimization of the confiscated properties’ websites with new multimedia content and enhancement of the booking system.
Awareness campaigns: Outreach activities at the local and European levels through social media and radio to raise awareness about the culture of legality and promote the project.
14/10/2023 – 14/04/2025
18 months
Agroaversano
Giosef Italy Il Paguro euro-mediterranean youth centre
TOCC digitale PNRR
Via Raffaello Traversa IV, Casapesenna
in the province of Caserta.